28 percent of consumers would like to receive marketing emails more than once weekly.
Yet, many small business owners struggle to send out these emails. They have so many things demanding their attention, so they lack time to draft promotional emails. You should consider hiring an email marketing agency to counter this challenge.
With thousands of agencies in this industry, deciding which ones to hire is a headache for many small business owners.
So, how do you overcome this dilemma?
To help you out, here are four tips on selecting email marketing agencies for small businesses.
1. Read Online Reviews
Reading online reviews gives you an overview of the quality of email marketing services different agencies offers. So, it’s a huge red flag if an agency has zero online reviews. Also, be wary of an email marketing agency without any negative reviews.
The best agency has both negative and positive online reviews. However, this agency responds to all negative reviews and addresses all issues raised. So, you can trust this email marketing agency to work well with your small business.
2. Check Years of Operation
To simplify comparing options for marketing agencies, you need to check the years of operation. The idea is to check email marketing experience to decide which agency to hire. You want to leverage this experience to increase your brand’s online presence and generate leads.
Also, an experienced agency will help you learn which email KPIs to check. Your goal is to have tools for tracking the effectiveness of your email marketing strategy.
3. Compare Pricing
Comparing marketing agency costs is another way to decide which one to hire. However, don’t make the fatal mistake of choosing the cheapest email marketing agency. Understand that you get what you pay for, so this agency will deliver inferior email marketing services.
The best agency might be a bit “expensive,” but its quality of email marketing services is worth it. In the long run, these services will pay for themselves. The reason is that these email marketing services will increase business leads and sales.
4. Check Their Niche
When comparing email marketing agencies, you need to check which niches they serve. So, avoid choosing an agency that is a “jack of all trades.” The reason is that this agency lacks in-depth knowledge of digital marketing challenges your small business face.
Your best bet is to choose an email marketing agency specializing in your industry. With the help of this agency, you’ll leverage email marketing to gain an edge over competitors.
Simplify Selecting Email Marketing Agencies by Following the Right Tips
Selecting email marketing agencies doesn’t have to be daunting when you check the right things. So, rely on the above things to choose the best email marketing agency. You want to work with this agency to increase your business’s online presence and leads.
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