Did you know that an estimated 1.4 billion people use Instagram worldwide as of 2022? Creating the best Instagram profile is essential if you want your profile to stand out from the pack. You’ve no doubt crossed paths with a professional Instagram profile or attractive Instagram profile that draws you in with its content and overall vibe.
There’s no reason why you can’t improve your Instagram profile to start producing uplifting and fun content that your followers are sure to love. Even little touches like your Instagram profile bio will go a long way toward attracting more followers.
The good news is that you’re in the right place to learn all of the most important aspects of Instagram profile design. Keep reading to take your Instagram profile to a new level today!
Use the Right Profile Picture
One of the best ways to create an attractive Instagram profile is by using the right profile picture. You need to find a picture that wholly captures who you are as a person. Keep in mind that your profile picture is what other Instagram users see when you like a post or leave a comment.
You could look at your profile picture as the first impression that you make on others. Decide if you’re going for a fun and personality-filled profile or a professional Instagram profile. The most important part is being true to who you are at your core.
Choose a Memorable Instagram Name
Another key to creating the best Instagram profile is to come up with a unique name for your Instagram profile. You have 30 characters at your disposal to come up with something that people will identify with your brand or your business. The goal is to come up with something fun or clever that will stick in the minds of other users and potential customers.
It’s difficult to put together a top-notch Instagram profile design if you don’t have a unique Instagram name that represents your brand. This username is also what people will respond to in comments, so many people will see your brand’s Instagram name when engaging with you.
Put Together a Great Instagram Profile Bio
The bio of your Instagram profile is also important if you want to stick out to your target audience and potential customers. You only have 150 characters to work with, so it’s important to say a lot with the limited space you’re working with. Tell your target audience about who you are and what you do, and give them a reason to follow you on Instagram.
The business model that you’re using for your brand will play a role in the relevant information that you should share in your Instagram profile bio. If you’re not sure where to start with writing your profile’s bio then it’s a good idea to talk with a friend or family member to ask about words that pop into their heads when they think about you.
You can use these adjectives to come up with a fun but descriptive profile bio. This will help others resonate with you and increase their odds of following your brand. A fun bio does a lot to build excitement with other Instagram users, and combined with this product, will go a long way toward building a large base of followers.
The best way to formulate your new bio is to use a free character counter. You can mix in emojis to eliminate the need for additional words in your bio. Add in any breaks in the bio to create a fresh look that is easy for visitors to read.
Choose Your Business Category
Choosing your business category for your Instagram profile is another great idea since it saves you valuable space in your profile’s bio. You’ll need to sign into your Instagram profile through the mobile app in order to designate what category your brand falls under. It’s an easy and effective way of telling your target audience more about what your brand does and how it can benefit them.
Determine Your Contact Options
If you plan on setting up the best Instagram profile for your brand then you need to provide your target audience with the means to contact you. Adding contact options will make it easier for your target audience to reach out to you and learn more about what you do and how you can help them.
Instagram gives you the option to provide your phone number and email address to your target audience. This eliminates a step for them of visiting your brand’s website or finding your business on Google. If your business has a physical location then you can even add directions to your profile to guide these users to your business location.
If you’re not comfortable adding your address then you can always add your city and state. It’s a great step to take to make your business appeal to people that prefer to shop with local businesses.
Create the Perfect Nine Grid
The first thing that many people see when they look at an Instagram profile is the nine grid of posts and content on your profile. You need to invest time into making sure that your nine grid is pristine if you want to blow your visitors away and gain followers.
There are a number of mobile apps out there that are designed to give you a better idea of what your nine grid will look like after posting content. It’s a great strategy that you can use to improve your Instagram profile and create a big impression on any new visitors.
Create the Best Instagram Profile for Your Brand Today
Creating the best Instagram profile for your brand is vital if you want to grow your base of followers and loyal customers. Don’t underestimate the importance of a strong Instagram profile bio, and make good use of emojis to make the most of the 150 characters you’re allowed. You should also provide plenty of contact options in your Instagram profile design for added convenience.
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