Introducing video-based recruitment processes

Introducing video-based recruitment processes

If you’re in recruitment, you’ll know that attracting the right talent quickly is mission-critical. After all, a company is only as good as the people it hires. And yet the entire hiring process can take weeks and sometimes even months to complete.

 If you want to cut that time down significantly, one way of doing this is by injecting some urgency into your candidate’s experience with personalised video content. 

But many companies have tried making a recruitment video and failed – because they didn’t realize how important personalisation would be when using video at scale.

“We don’t have time to develop videos for every candidate.”

  • Templates – Start with a template that’s already built, and then tweak it to suit your needs. You can then export the video as an MP4, which you can upload to a video hosting platform or send via email or text message (so long as the candidate has opted-in to receive updates from you).
  • Software automation – If you are planning to utilise your time on other tasks, use software that automates much of the process for you: it will create more personalized videos in less time than doing it manually by yourself.
  • Voiceover – Instead of using your own voiceover talent, consider hiring someone else’s—you may be surprised at how reasonably priced they are. Alternatively, hire a professional voiceover artist who will charge based on how many words they have to read during each session; this way, there’s no guesswork involved when estimating costs upfront since everything will be spelt out clearly beforehand too.

“We already have a great recruitment website, and our application process is automated.”

“We already have a great recruitment website, and our application process is automated.”

This statement is crucial to note since this is what clients say when they discuss recruitment videos as part of their recruitment strategy. But before that, first learn why using video in your recruitment process has such an impact on your pipeline, then talk about some ways you can use this technology to accelerate your sales cycle.

The power of personalisation

A recent study by Persado found that using personalised messaging on emails increased click-through rates by up to 90%. When you combine this with research from DMA UK, which shows that 57% of people are more likely to respond if they feel like they are being talked directly to and not just another number on a spreadsheet, then it becomes clear why personalising your communications with candidates is so important. No matter what you do, you can’t afford to ignore personalisation.

In today’s world, where candidates are more informed than ever and have access to a wealth of information about your company, it is crucial that you adapt your recruitment strategy to embrace the digital age.

A good way can be creating a video-based approach to recruitment; this will enable you to show potential candidates the benefits of working at your company while also conveying important information such as corporate culture, values, diversity and social responsibility policies.


Recruitment through video is an effective and efficient way of recruitment. Cutting-edge video software can personalise even complex videos in minutes, replacing the need for stock footage and letting hiring managers create their own content without a camera crew or hours of editing.

For recruiters, this means more time to focus on people, not processes. And with an optimised hiring process, you’ll be able to attract the best candidates while they’re still on the market, saving everyone time and money in the long run.

Author Bio:

Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.

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