Americans spend an average of 5.4 hours on their mobile phones daily. 13% of Millennials spend double that on their phones at an average of over 12 hours daily. The more time people spend on their phones, the more back and spine injuries they develop.
Are you a chiropractor looking to start your own business? You probably understand that your client base is now shifting from your Baby Boomers to Millennials who have more spine and neck issues.
When you start a chiropractic practice, it involves substantial investments of time and money. With these 5 tips, you can aim for long-term success when starting your business. Keep on reading to learn more.
1. Find Your Market
When starting your business, you are competing with other chiropractors who have been in business for a while. You need to find your market, and build yourself a brand that is distinct and unique.
Ask yourself how you can stand out from other chiropractic practices. You can brand yourself as the informational guru who teaches and helps their patients. You can even consider focusing on a certain demographic or market yourself as the expert in a certain type of spinal injury.
2. Make It About the Patient
Whether you focus on seniors or millennials, you need to show that you care about the patient. The only way to stand out is the make your business about the patient. Whether it’s offering monthly packages or financial discounts, you want to make sure that your patients feel comfortable and keep coming back.
3. Be Honest
You can gain the trust of your patients by being honest. Those patients that you treat like family and show your integrity will keep coming back. Increasing customer retention rates even by a small percentage of 5% can increase your revenue by 25% to 95%.
4. Build a Marketing Plan
Gaining new patients and getting your name out there requires a strong marketing plan. You can start small by advertising in your area and building networks with other related practices like acupuncturists or physiotherapists. Working with chiropractic marketing services can make your life easier by bringing in more patients and growing your practice.
5. Create a Website and Use Social Media
It’s essential that you have a strong online presence today. Consider investing in a strong website that is also accessible on a mobile phone making it easier for patients to book appointments and learn about your business. Also, you may want to think about increasing your presence online by providing training webinars or doing informational Tiktok videos.
Make Your Chiropractic Practice a Success
If you follow these 5 tips, you can build a strong network, develop a good client and start putting down the foundation for a successful chiropractic practice. It’s difficult to manage a chiropractic business when you are starting out, but it’s all about taking small steps forward.
The more you learn about how to manage a chiropractic practice, the better chances you have. Check out our blog for more interesting chiropractic business advice on how to market and manage your business.