In the U.S., martial arts studios grew by 11.9% in 2022.
The demand for more after-school programs and extracurricular activities has never been higher. The best solution to family stress seems to be opening a brand new dojo.
While many dreams go unanswered, pursuits like this one are feasible. Opening a martial arts academy isn’t as hard as you may think. It can seem not only doable but lucrative if done correctly.
Making this dream come true requires just a bit of knowledge and effort. Here is a simple guide to opening a brand new dojo from start to finish. Read on!
Determine the Ideal Location for Your Dojo
When opening a brand new dojo, one of the most important factors is location. After all, the location of your dojo can impact everything from the type of students you attract to the overall business model.
To determine the ideal location for your dojo, start by evaluating your target market. Who do you want to attract as students? Once you understand your target market, you can begin to narrow down locations that would be most convenient for them.
Convenience is critical when it comes to choosing a location for your dojo. You want to make it possible for people to get to your classes. Consider things like public transportation and parking when making your decision.
Have a Solid Business Plan
As with any new venture for a small business owner, opening a dojo requires careful planning and a solid business foundation. Aside from your Martial Arts Certification, the dojo should be registered as a business.
You need to make sure you have all the necessary permits and licenses. Once the business is set up, a marketing plan should be created to attract students and market the dojo.
A good dojo will offer a variety of classes and programs to appeal to a wide range of people, and the staff should be friendly and knowledgeable. A grand opening event can help generate interest and excitement for the new dojo.
Market Your Dojo for Success
You can do some things to get the word out about your dojo before you even open the doors. First, create a website and social media accounts. Make sure your website is professional and informative, and that your social media accounts are active and engaging.
Second, distribute flyers and posters in local businesses and public spaces. Get the word out about your dojo and what it has to offer.
Third, hold a grand opening event. Invite the community to check out your dojo, meet your instructors, and participate in a free class. Publicity like this will help you attract new students and grow your business.
Choose the Right Equipment for Your Dojo
A good-quality floor mat is essential for giving students a safe place to practice. Other basics include practice swords, belts, and protective gear. You’ll also need some storage racks or shelves to keep all of your equipment organized.
Open Your Brand New Dojo in No Time
Nothing should stop you from finally starting that brand new dojo you’ve been dreaming about. Being a martial arts expert, it is great to share your skill and provide an excellent place for those interested in learning martial arts.
Make your place the best dojo in town by ensuring you do these tips. Also, you need to have a well-trained staff to provide the best help to students.
For more advice on running a dojo, be sure to check out the other articles on our blog.