SEO has become one of the critical factors in the success of many businesses. You can put work into creating great content, optimizing your website, and reap the benefits of free traffic for a long time. It’s why so many SEO companies are out there that help businesses get results.
And when Google commands 85.55% of the search market, it makes sense to focus on it in your SEO campaigns. However, many factors play into SEO rankings.
You need to be aware of many types of SEO to create a great SEO strategy. Keep reading to learn what you need to know to invest in SEO for businesses.
On-page SEO is the process of optimizing your website content for keywords on Google. You look for keywords that get search traffic, create content that targets those keywords, and optimize your content structure for additional keywords that relate to your primary search term.
However, this isn’t only about stuffing your primary keyword as often as possible into your web content. Google wants people to actually get the answers they search for.
That means you’ll need to write content matching your visitors’ search intent. Consider what people expect to find on a search result page, and write your content to answer that question as much as possible. You can also see what other websites do on the front page to see what type of content Google expects for your search terms.
Another place you’ll optimize your on-page SEO is your meta information. Google reads your meta title and description to figure out what to show searchers on the result page. You can optimize these tags to create more compelling headlines and descriptions that convince people to click through to your website.
Technical SEO is the process of making technical changes to your website structure to make it easier for Google to crawl your website. Many SEO professionals do this because it helps them rank for rich-text snippets on Google search results. This is content that Google scrapes to show searchers directly in front of the top results.
Getting rich-text snippets is vital because it can help you bypass the need to rank higher. You can rank at the bottom of the page and still show up on the top if you get featured. However, you will need to structure your web content to make it easy for Google to read.
Another factor that plays into technical SEO is website performance. User experience is essential to Google today, so you can hurt your ranking chances if you have a poorly performing website.
You’ll need to optimize your site for mobile devices and page speed. Check out Google’s performance tools to get recommendations that can help. You can also use digital marketing company services to get help making the proper optimizations.
You can get far by doing excellent technical and on-page SEO work. However, it won’t be enough to rank for challenging keywords. Competition is fierce for those terms, so you won’t be able to rank if you don’t have an authoritative website.
Many websites have more authority because they have powerful links. Other popular websites link to those sites and pass their authority to your competition.
That’s what off-page SEO is for. You go through the process of building links to your website to create authority.
One popular way of doing this is with guest posts. You offer great content to a website and ask for a link in return. As you build more links this way, you’ll build authority for your site.
You can also create linkable content on your website by creating statistics and skyscraper pages. Create an authoritative source for a subject, and websites will find your information when looking for data and link to your website as the best resource.
You have more options for SEO if you have a local website. While ranking for keywords will still be an important part of your strategy, you have more opportunities to make a more significant dent in the search results.
One place where this happens is the map results. Many local customers search Google Maps to find local options. However, your local store won’t show up automatically as it does with the normal search results.
You’ll need to sign up for a Google My Business account to get your listing. Once you verify your business location, you can set up your business information and optimize it to rank on Google Maps.
You can also get citations as a local business. Find local business directories to claim and verify your information on those sites. Having uniform information across these platforms builds trust with Google and improves your chance of ranking.
You may not only have your website to rank anymore. Many companies now set up YouTube accounts to create informational and promotional content for their brands.
The problem is that you won’t rank on YouTube the same way you rank on Google. While you may get some first-page video rankings on search results, you may not be in the YouTube search engine.
You’ll need to learn how to optimize your YouTube videos to rank on video results. You’ll need to learn things like thumbnail, keyword, tag, and description optimization to start getting results.
Now You Know the Types of SEO
SEO can get complex when you need to create a complete SEO strategy for ranking a website. There are countless things you can do to improve your ranking, and you need to know each one if you want to see success.
Luckily, you now know the types of SEO out there and the importance of SEO for each one. Keep them in mind to create a strategy that will help you see the benefits of SEO yourself.
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