Are you still using emails and SMS to generate leads? It is probably high time you started using video for sales. Especially if you are stuck and unable to book meetings and get visibility, you need videos to generate your sales. Did you know that globally at least 86% of businesses use videos as their primary marketing tool? This is because of the benefits it provides.
Historically, video for sales began in 2016, and there is no going back. Videos are attractive, visually aesthetic, and can grab the attention of your target audience immediately. If you are still unconvinced, read on. This article will give you the reasons why you cannot avoid using video for sales.
Reasons To Use Video For Sales
The reasons to use videos to propel your sales are many. Below are some of the many reasons why you must switch to video marketing now:
Videos Generate Organic Traffic
Videos are moving images and more likely to have a higher than normal click rate. Moreover, when you have videos on your site for sales, your visitors’ bounce rates reduce, and your page ranking improves dramatically.
So, you need to create engaging videos to interact with your visitors to drive more organic traffic to your page. Plus, videos have a high engagement rate due to their visual format.
Easier For Consumers To Learn About your Products
When you create videos and explain in detail about your products, visitors are more likely to buy and try your product or service. Seeing and understanding how your product or service works makes your visitors more likely to be willing to try it out.
Most people process information when it is presented in video form. So, they prefer to know about your product or service through videos rather than text or a simple picture.
Helps You Build Trust And A Strong Brand Image
Videos are generally more personalised and help put a face to your brand. They are effective in selling, and they help you build trust and create a strong brand image. Moreover, videos help in boosting your conversion rates as they make your brand value impactful.
Videos create a human image of your brand and make you more relatable and trustworthy.
Videos Are More Memorable and Help In Differentiation
When you use videos for creating sales, you can create an impactful and memorable image of your brand. Videos help people remember your brand better. Further, videos can help you differentiate and stand out from your competitors.
Your brand can be stronger when you use videos instead of email or SMS tactics.
How To Use Video For Sales
To use Video For Sales Follow the tips given below:
Make It Short
When creating videos, ensure they are short, crisp, and offer clarity. Stick to 30 seconds or less for sales videos as the audience’s attention span is only that much.
To create memorable and attention-grabbing videos, you want to use props. Props are eye-catching and intriguing for your prospective customers.
Ensure a Perfect Setting
Shoot your sales video in a great setting. Eliminate all distractions, choose the best lighting, and ensure your backdrop is suitable.
Videos are moving images and are more attractive than static images. Moreover, you make videos with compelling audio that can easily capture your target audience’s attention.
So, use videos to generate sales as they drive more organic traffic, make it easier for your consumers to learn about your products, help generate leads, and videos are far more effective.
Further, when you create short, crisp, engaging videos, your audience finds it easier to converse with your brand. Plus, they find it more memorable and human. Moreover, using videos in sales makes your brand image strong and helps you build trust faster and stronger.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.