How to Build a Personal Brand on Social Media

How to Build a Personal Brand on Social Media

How to Build a Personal Brand on Social Media

Your personal brand is more important today than ever before and it’s time to start treating it as such.

It can be difficult to stand out in the crowd on social media; everyone has a voice, but not everyone has a following or the clout they need to make things happen.

You might be wondering how to build a personal brand, and in this article, we’ll cover social media branding and how to become an influencer. Read on for our top tips to become a social star!

1. Get Your Accounts in Order

If you’re starting fresh, make sure you’ve covered your footprint. Social media influencing is packed with benefits, but once something goes online, it tends to stay there.

Social media branding is all about reputation, so either trim your old posts and tweets to match how you feel, or start fresh accounts and build from the bottom.

2. Think Before You Post

It can take years of hard work and dedication to reach a million followers. It can also take less than 24 hours to lose just as many – just ask Charli D’Amelio!

Social media faces frequent accusations of being fake and unreflective of real life. Nevertheless, the fact remains that you have full control over what you put out there and how your brand is perceived.

3. Fake It Until You Make It

We live in a time where follower counts can be just as influential as PhDs for credibility. You could be patient and build that credibility organically. Alternatively, you might act like you’re in the big time even before you’ve reached it.

You could use a social media tool to schedule tweets and automatically follow people back, helping your social media influencing efforts even while you sleep. You could even buy Instagram followers. Ultimately, personal branding is a numbers game, whether you’re looking at dollar signs or follow counts, and there’s nothing wrong with cutting a few corners to get to where you want to be.

4. How to Build a Personal Brand With Consistency

Did you know most influencers tweet somewhere between three and twenty times each day? If you’re building a brand, expect to put up similar numbers.

Put it this way; Miley Cyrus is more than a social media starlet. Back in 2014, rumors of her death spread because she hadn’t tweeted in three days. Alarmist? Perhaps, but your job as an influencer is always to remain current.

If multiple posts across a dozen platforms get overwhelming, don’t worry. There are plenty of tools out there that can help you keep in touch with your growing legions of followers from a single interface.

And while quantity matters, quality is just as important, so don’t overlook the engagement rate!

5. Remember the “Brand” Part

Even as an individual, you should think like a business. What are your favorite brands, and what do they bring to mind at the mention of their name? Rolex means luxury. Apple means cool. What do you stand for?

Whatever it is, stick with it – it’s the easiest way to captivate an audience. When you stop and think before you post, as suggested above, ensure you consider how your content portrays you to anyone that sees it.

Learn All About Building a Timeless Brand

Brands grow and develop all the time. Right now, you’re wondering how to build a personal brand. In a matter of months, you might be sifting through sponsors, working on your SEO, or developing entirely new projects with your name attached.

There’s much to learn about taking things to the next level, but you can find plenty of information, no matter your area of expertise, right here on our blog, so be sure to check out the business section next!

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