- 1 TIPS FOR STARTING AN EMAIL MARKETING CAMPAIGN
- 1.1 What is email marketing ??
- 1.2 Without wasting your time, here are the following tips for starting an email campaign –
- 1.2.1 Build your subscriber list –
- 1.2.2 Send introductory emails –
- 1.2.3 Strong content writing –
- 1.2.4 Make email mobile-friendly –
- 1.2.5 Protect your emails from spam traps –
- 1.2.6 Opt for email automation –
- 1.2.7 Choose right words, CTAs, subject line –
- 1.2.8 Frequency in sending emails –
- 1.2.9 Email list cleaning –
- 1.2.10 Email templates –
- 1.2.11 Wrap up –
TIPS FOR STARTING AN EMAIL MARKETING CAMPAIGN
Emails still stand tall in the world of artificial intelligence!!!!!
According to Statista –
- In 2019, global email users amounted to 3.9 Billion users.
- In 2023, the figure is set to grow to 4.3 billion users.
You must be wondering what the relevance of the above data with the email campaign is. Right?
It is of relevance as to run a successful email campaign. It gives you a gist of how emails can be used for email marketing campaigns reaching thousands of people.
You need to have valid emails for email marketing campaigns that can generate sky-touching revenue.
What is email marketing ??
Email marketing is a form of marketing that uses emails for commercial purposes and builds relationships for selling services to audiences.
Without wasting your time, here are the following tips for starting an email campaign –
Let’s start from scratch!!!
Build your subscriber list –
The listing will make it easy to focus on what content you want to serve your subscribers.
Add sign-up forms on your website, blog page, and everywhere else to make your content reach your subscribers.
Building a subscriber list will be helpful to find the target audience. Identifying target audience and email marketing campaign go hand-in-hand.
The idea of building up a list will let you provide relevant and more personalized content to subscribers. Do not buy any list and if you have any list immediately clean with email authentication services.
Send introductory emails –
This is the second phase once you are done with building your subscriber list.
Introductory emails should not be very lengthy. Rather it should be very precise, short, and sweet!!
In the introductory email, you can use a captivating subject line that catches the reader’s eye and focuses on interactive CTAs.
You can add a free sign-up option in the introductory emails to make your subscriber for further developments easy.
Use customized greetings to make engagement real and nice!!
An excellent introductory email can boost open rates and click-through rates that will eventually increase website traffic.
Time is precious, and your message should be precise enough to grab subscribers interested in your products.
Strong content writing –
Content is everything!!!!
Your engagement rates depend on the quality of your content. However, it is always the presentation that fetches you good marks. Right??
You must ensure that there are no grammatical errors while you write content. It should be to the point.
With strong content writing, you build up strong customer relationships. Do not go into the nitty-gritty of the content rather. People now want something that catches their brain as fast as a high-speed electric train.
Quality content can fetch you more subscribers who can then actively turn into customers.
Make email mobile-friendly –
Be honest… What is the first thing you do when you wake up in the morning ??
Many people reach their mobile phone, and in fact, 66% of email opens occur on mobile phones, tablets – martech
It would be best to optimize sending emails on these devices to grab a good amount of subscribers to your list.
Mobile marketing strategy is a boon to email marketers, which helps them reach their target users instantly.
Protect your emails from spam traps –
Spams are always like break waters in between you and your subscribers.
It is vital to keep your emails from getting spammed. For that you must verify whether the email account is valid. (ACT BEFORE TIME RUNS OUT!!!)
You should not use too many exclamation marks and captions that will make email look duh!!
It is important to protect your emails from getting placed in spam folders than in the user’s inbox for a successful email marketing campaign.
Opt for email automation –
Now we all know that TIME IS PRECIOUS!!
It will be easy for you to send your message to thousands of your subscribers in one go with email automation.
You cannot spend every minute sending emails to every individual subscriber.
Email automation will save time on both sides, reduce errors and boost sales. Isn’t it super easy to reach your subscribers in minutes?
Email automation makes email marketing easier and email marketing campaign more subtle.
Choose right words, CTAs, subject line –
These might look like small things, but such tiny things make a big impact!!
Wonder, one eye-catching subject line or one CTA can turn your subscriber into a loyal customer.
Choosing the right words will make people look upto your product and make a purchase. You need to have the idea to get it set right.
It will intrigue people to know more about your content.
Frequency in sending emails –
You need to understand your subscriber’s personas to send emails. It is often hard to analyze the perfect time to send emails to get good conversion rates.
You can test, experiment, take surveys to know the right time to interact with your subscribers.
If you keep sending emails daily and every day and night, you might find yourself in the spam folder, or your email address might get blocked by ISPs.
Email list cleaning –
Email list cleaning is crucial to stay connected with the loyal subscribers who have a common say.
You can use various email verification services that help prevent spam traps, boost engagement rates, open rates, and increase website traffic.
If you don’t clean your email list, get ready to face bounce rates which will eventually impact your sender reputation.
Email list hygiene is a MUST!!!
Email templates –
Let your creativity take your brand to new heights!!!
Design templates that grab the eyes of the reader. It will increase email response rates and improve customer satisfaction.
Who doesn’t admire creativity???
Always think of your objective. It will be much easier for you to design templates accordingly.
Wrap up –
Well, now you are well-versed about what to do for a successful email marketing campaign.
An email marketing campaign can boost open rates and traffic on your website in numbers!!!
If you want to make your brand shine, you need to follow the above tips.
So what makes you wait???
Start your email marketing campaign as soon as possible.